New Zealand

We Make Space for Ideas

We create the Space for Ideas.

We do this by not only creating brilliant ideas but by nurturing them with our clients and agency partners. This enables those ideas to leave a lasting impression in the most important space – peoples’ minds.

At Starcom, human understanding is at the centre of everything we do. We believe that if we understand people’s motivations, passions and behaviour, we can unearth and invent new ways to connect with them on meaningful levels. We are in constant pursuit of what people care about, who they connect with and how they see themselves.

Our approach is based on a few key principles:

- It’s about teamwork and techniques, not processes
- It reflects real-life. It’s flexible, interactive and human
- It works with our clients approaches, not against them
- It’s open source. We are proud of our approach and we are happy to share it with anyone

Why don’t you get in touch with us to find out more?

Get In Touch >

We have research and planning approaches that help us understand the space a brand currently occupies in people’s lives and the space it could occupy (in media, content and culture).

We have innovative approaches to create and develop the freshest ideas.

Our research applications are designed to reflect the range of client needs.  They are built on a number of principles.

- We do not believe that there is a one-size-fits-all approach to research and one tool will answer all clients’ needs.
- We believe that media research approaches should not be disconnected from the content of communications. People don’t discriminate between media and messages so why should research?
- We believe that emotional understanding is more important than rational.
- We believe that understanding behaviours is as important as understanding attitudes.

 
 

Techniques

Our approach is about techniques, not processes.  It is designed to make ideas happen by creating the right space for their development and execution.

Our techniques represent our approach to help reinvent ways to solve existing and future challenges.

They stimulate to help us work in whatever way is defined by, and appropriate to, our client relationship.

In some cases they are just models – our way of looking at the world.

They can be used on your own, with your team, with partner agencies or with your client.  They are — and will always be — a work in progress.

Our techniques have been translated into a pack of cards – a unique and flexible format to help facilitate creative idea generation and sources of inspiration.

 

© 2011 Starcom™ all rights reserved

Facebook Twitter