Alistair has been with Starcom since it launched in New Zealand in 2004, having previously been Media Director at Saatchi & Saatchi. In the time since Starcom was established, Alistair has been instrumental in expanding and leading the business to the point that Starcom is clearly recognised as one of New Zealand’s leading media agencies.
Along with his normal CEO duties, Alistair works hands on with key clients providing strategic input and thinking. He motivates the Starcom team (38) to improve their performance through development, training and human experience.
Over the years Alistair has managed some of New Zealand’s largest and most famous advertisers, including The Warehouse, P&G, Toyota, NZ Dairy Foods, NZ Lotteries, adidas, Telecom New Zealand, Emirates and Television New Zealand.
Alistair is Deputy Chairman of the Communication Agencies Association of New Zealand (CAANZ) Media Committee and is an agency representative on the Radio Industry Research Committee and Print Readership Committee. In addition, Alistair is a regular contributor to a range of industry initiatives including training forums, industry conferences and in 2011 was selected to be a judge at the Cannes Lions Festival.